I need someone to answer two discussion posts for me. Both posts are 200 words each. 
Post Number One: 
Coed Theatres (Coed), a Cleveland area movie theater booking agent, began seeking customers in southern Ohio. Shortly thereafter, Superior Theatre Services (Superior), a Cincinnati booking agent, began to solicit business in the Cleveland area. Later, however, Coed and Superior allegedly entered into an agreement not to solicit each others customers. The Justice Department prosecuted them for agreeing to restrain trade in violation of § 1 of the Sherman Act. Under a government grant of immunity, Superiors vice president testified that Coeds vice president had approached him at a trade convention and threatened to start taking Superiors accounts if Superior did not stop calling on Coeds accounts. He also testified that at a luncheon meeting he attended with officials from both firms, the presidents of both firms said that it would be in the interests of both firms to stop calling on each others accounts. Several Coed customers testified that Superior had refused to accept their business because of the agreement with Coed. The trial court found both firms guilty of a per se violation of the Sherman Act, rejecting their argument that the rule of reason should have been applied and refusing to allow them to introduce evidence that the agreement did not have a significant anticompetitive effect.

 What is the rule of reason and how does it differ from the per se rules?
 Should the rule of reason have been applied in this case? Explain why or why not.

Your initial response should be a minimum of 200 words.
Post Number Two:
Between 1966 and 1975, the Orkin Exterminating Company, the worlds largest termite and pest control firm, offered its customers a lifetime guarantee that could be renewed each year by paying a definite amount specified in its contracts with the customers. The contracts gave no indication that the fees could be raised for any reasons other than certain narrowly specified ones. Beginning in 1980, Orkin unilaterally breached these contracts by imposing higher-than-agreed-upon annual renewal fees. Roughly 200,000 contracts were breached in this way. Orkin realized $7 million in additional revenues from customers who renewed at the higher fees. The additional fees did not purchase a higher level of service than that originally provided for in the contracts. Although some of Orkins competitors may have been willing to assume Orkins pre-1975 contracts at the fees stated therein, they would not have offered a fixed, locked-in lifetime renewal fee such as the one Orkin originally provided.

 Under the three-part test for unfairness stated in the course textbook (see page 1363), did Orkins behavior violate FTC Act § 5s prohibition against unfair acts or practices?
 Discuss each element of the three-part test and how it applies to the Orkin case.

Your initial response should be a minimum of 200 words.