In Chapter 3 of your textbook, various methodological techniques for studying the social world are discussed. A key aspect of sociological research is utilizing the power of observation. Applying what you have learned about sociological research: First, discuss the role of observational research as a key methodology for studying society. Second, utilizing nonparticipant observation, participant observation, ethnography or netnography observe and record a detailed account of a social context or virtual social context that you are no stranger to (think local coffee shop, shopping mall, church or night club, a blog, twitter feed, or Instagram) from a sociological perspective. Be careful to be objective and ethically neutral. Do not include judgments or opinions of behaviors but rather, as best as possible, systematic observations. Third, discuss how a common-sense view of that social setting may look different from a sociological one. Does looking through the lens of sociological research methodology transform how that social space may be viewed. Substantiate your views. Fourth and finally, post a response to another classmate’s posting discussing your thoughts in a respectful and thoughtful manner. What stood out to you about their observations and the behaviors occurring? 
NOTE: Make sure you answer all parts of the discussion question.
 
 
SUBMISSION – IN DISCUSSION BOARD ASSIGNED, and be timely in order to allow your classmates to respond.
General Requirement(s):
Discussion postings are worth 15 percent of your total grade.
· You are required to first post a response to the discussion board prompt and it must be a minimum of 250 words. Citations, titles, copying questions, references, and other identifying information does not count toward word count.
· You are required to use proper grammar and spelling. When using other sources, citations using APA style are required.
· Direct quotes are not permitted in discussion posting, therefore you must paraphrase and cite. In addition, you must post a discussion response to a student’s discussion posting.
· When responding to a classmate to a classmate, your response needs to be pertinent and of substance. Stating that you agree or disagree is not sufficient. You must substantiate your responses.
· Above all, they must be respectful and worthy of intellectual honesty, sincerity, and humility. Responses must be a minimum of 250 words as well.
Ritzer: Introduction to Sociology, 5e (Interactive ebook)
ISBN: 9781544391571
Checkpoint 3.1 The Scientific Method.
Uncover a question in need of an answer.
Review the relevant literature.
Develop hypotheses.
Identify an appropriate mothod for answering the research question.
Collect data.
Analyze the data.
Sociological Research
Qualitative and Quantitative Research
Observational Research
Participant and Nonparticipant Observation
Ethnography
Interviews
The Interview Process
Survey Research
Sampling
Experiments.

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Ritzer: Introduction to Sociology, 5e (Interactive ebook)
ISBN: 9781544391571