1. You make some great points about how the Balanced Scorecard isn’t going to provide the best results in every situation. Just like any other tool the balanced scorecard has its limitations. These include the idea of it only really telling the company where it is right now. Another is the subjective analysis based mostly on the thoughts and ideas of those performing and using it. Thus, there are a number of different things that can go wrong from trying to make predictions to trying to influence the results being provided through personal bias, company loyalty, etc.
So, what can a company do to make sure this using this tool do to help ensure they are getting the results they need to effectively use them?
2.  What is a Balanced Scorecard? What is it used for? How is it used?

Answer each question with at least 75 words