Answer the discussion question
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MRKT 1299

Weekly Internet Reflections

Solomon Chapter 13

Week 12– Individual Internet Reflection

Grade: 10 Marks (Total Reflections = 15% of final grade)

Chapter 13 – Subcultures

Instructions

This is an individual assignment. You should send me one document with the answers below for Chapter 13. You can upload a word document with your submission. Make sure that you use some form of word document (doc or docx or pdf file) as it makes it much easier to cut, paste and attach your work over the Internet. Powerpoint presentations will not be accepted for your assignments. Be sure to save a copy of your work in case I do not receive it for some reason. You can always resend it if necessary.

Chapter 13 – Subcultures

Answer the following:

Marketers of entrenched brands such as Nike, Pepsi, and Levi Strauss are tearing their hair out over Gen Y consumers. Image-building campaigns (e.g. 50 Cent endorsing Reebok) are not as effective as they once were. What advice would you give to a marketer who wants to appeal to Gen Y? What are the major dos and don’ts? Provide two examples of specific marketing attempts targeted to GenY that worked or didn’t work? Explain why. (Max 2 pages.)

I will be grading this reflection based on the following criteria:

Received on time 1 Mark

Complete (no parts missing) 1 Mark

Quality and Insight of Ideas 3 Marks

Correct Use of Text Terms & Theories 4 Marks

Spelling/Grammar/Word processing 1 Mark

Total 10 Marks

Good luck!! If you have any questions you can contact me through our Moodle site or e-mail me at [email protected]

I will try to answer all your questions within 48 hours max.

Good luck on your weekly reflection!