Using search engines and find two different recent articles involving data mining. Describe the role of “data mining” in the story using your own words.

Please dont repeat the use case from an organization that others in this thread have presented in their posts. Support your post with information and concepts from the class readings. Use APA-style references wherever necessary to support your discussion.
write at least 200 words with APA format. 
Required Book :- 
Title: Introduction to Data Mining
ISBN: 9780133128901
Authors: Pang-Ning Tan, Michael Steinbach, Anuj Karpatne, Vipin Kumar
Publisher: Addison-Wesley
Publication Date: 2013-01-01
Edition: 2nd ED.