Part 1: Importance of Cash Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the “lifeblood” of a business. How important has cash...
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Discussion: Prospectus Form: Study Title, Supporting Literature and Problem Sections Part 1 This week you will begin drafting information that will be inserted into the first three sections of the...
Important: The company is Caterpillar Inc.s not Caterpillar. Create a 12- to 14-slide presentation, complete with speaker notes for Caterpillar Inc.s leadership team, in which you summarize your...
For this discussion forum, we are going to work on the Closing Case from Chapter 4. This is an important case study since it combines the elements of how a company apeals to diverse cultures, and...
Identify a cause related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well or did it? How was this...
Verbal Communication Overview From quick conversations to phone calls, meetings, formal presentations, and sales pitches, you must employ effective verbal communication skills at all times. While...

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