Total: 7-8 Paragraphs with minimum 4 references and NO title page APA Format.
Can IS create a sustainable competitive advantage, or only support a firm in achieving a sustainable competitive advantage based on a compelling value proposition?
Use evidence to support your argument.Can a firm really protect an advantage based on the innovative use of information systems and IT? 
Can IT-dependent strategic initiatives deliver sustained competitive advantage? These questions engender much debate and continue to stir up controversy!
Consider below controversial situation and respond to the following question: 
When it comes to using information systems and IT, the primary objective of the modern general and functional manager is to use them to create added value. 
However, creating added value is just one facet of the job; the firm must be able to appropriate the value created over time to truly benefit. 
In other words, any competitive advantage the firm has created with the implementation of its IT-dependent strategic initiative 
must be defended over time to ensure that the firm will be able to reap the benefits of its innovation.