The final assessment of this course is a team case study project consisting of five major sections:
Company Situation Analysis Internal Assessment
External Situation Analysis of current industry – Environmental Scan
Tools for Analysis & Recommendations
Problem Solving Model with Prescriptive Strategy Action Plan
Oral Presentation of Problem-Solving Model for Action Plan
Using your selected company, complete and submit the following components of the project by the end of the week:
Introduction
History & Overview of the Company
Section 1: Internal Situation Analysis
Internal Assessment & Analysis
Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, an overview of resource capabilities, etc.)
Description of products/service offerings
Value Chain Analysis of one key product
Overview of competitive strategy for one key product
This component of your report should follow APA format including a title page, references page, in-text citations, and use Times New Roman, size 12 font. An appendix section is not required. Your assignment should be at least 3 pages in length, not including title or reference pages.
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