BUA 3345: International Business

Milestone 6: Technological Environment Guidelines and Rubric For this milestone, you will research the technological environment of the country you have chosen for your final project. Specifically, describe the following technological factors for your selected country:

? Government research spending ? New inventions and development ? Energy use and costs ? Changes in internet usage

Note: You are not limited to these factors in your final PEST analysis, but should focus the majority of your analysis in these areas. For your final project presentation and written report, you will be required to analyze the information you present in this milestone to assess the impact of the country’s technological environment on its business practices. Guidelines for Submission:? Your milestone submission should be no more than two to three pages in length, double-spaced, in 12-point Times New Roman font, with references cited in APA style. Instructor Feedback:? This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.

Rubric Criteria Exemplary (100%) Needs Improvement (75%) Not Evident (0%) Value

Government Research Spending

Describes the country’s government research spending.

Describes the country’s government research spending, but lacks in detail or clarity, or contains inaccuracies.

Does not describe the country’s government research spending.

23

New Inventions and Development

Describes the country’s new inventions and development.

Describes the country’s new inventions and development, but lacks in detail or clarity, or contains inaccuracies.

Does not describe the country’s new inventions and development.

23

BUA 3345: International Business

Energy Use and Costs

Describes the country’s energy use and costs.

Describes the country’s energy use and costs, but lacks in detail or clarity, or contains inaccuracies.

Does not describe the country’s energy use and costs.

23

(Changes In) Internet Usage

Describes the country’s internet usage, or changes in internet usage, as applicable.

Describes the country’s internet usage, or changes in internet usage, as applicable, but lacks in detail or clarity, or contains inaccuracies.

Does not describe the country’s internet usage, or changes in internet usage.

23

Mechanics No grammar or spelling errors that distract the reader from the content. All sources used are cited using APA Style, 6th ed.

Minor errors in grammar or spelling that distract the reader from the content. All sources used are cited using APA Style, 6th ed.

Major errors in grammar or spelling that distract the reader from the content and/or errors made in citing sources using APA Style, 6th ed.

8

Total = 100%