Media Matrix

BSCOM/410 Version 3

1

University of Phoenix Material

Media Matrix

Complete the matrix below by defining each of the media keywords listed. Then, discuss whether this keyword creates benefit, risk, or both for an individual. Explain your responses. Next, answer the short-answer questions that follow the matrix. Include a reference page consistent with APA guidelines.

Key Word

Description

Media Literacy

Automaticity

Media Exposure

Building Blocks of Media Literacy (List and describe)

Mental Codes

Meaning Matching

Filtering

Meaning Construction

Answer the following questions with short answers (one to three complete sentences).

1. Choose one of the seven (7) skills of media literacy described in your textbook. Why is this skill important? Provide an example of its significance based on your own experiences.

2. What is a media message? Give two examples of media messages you have encountered today.

3. The text talks about having “more control over media” (p. 31). What is meant by this, and why is it important for you as an individual, and for society?

4. How might media literacy help you in your personal life? How might it help you in your professional life?