Use the attachment (marketing plan) to do the following:
for this assignment you will write your”Executive Summary”.
*For 100 points, write a 2 page summarywith a clear, concise overview of the following points:
Company Description
Briefly describe the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.
Target Segment
Identify andbrieflydescribe your target segment.
Competitive Advantage
Explain your organizations competitive advantage.
Positioning Statement
Provide the positioning statement your marketing plan will apply.
Marketing Plan Objectives
List the objectives of your marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.
Criteria for Submission:

2 Pages
Double Spaced 12 pt. font
Submit as a file upload in a word doc.