Course Objective
Samsung : New Product Development (NPD) idea. 
This assessment addresses the following course objective(s):

Assess internal and external communication needs as they relate to the marketing function.
Assess challenges for a domestic company marketing globally.
Develop a marketing plan.

Instructions
The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan. The first assignment for the final project will be a proposal describing your New Product Development (NPD) idea.
Proposal
The proposal must include a 1-2 pages describing the New Product Development (NPD) idea.
The proposal document must illustrate the two following ideas:

Consumer problem to be solved/gains to be provided
Nature of the proposed solution

The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.
Final Project
The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan.  Your final deliverable for this class will be a strategic marketing analysis and plan.
The final plan should illustrate the following points:

Consumer problem to be solved/gains to be provided

Nature of the proposed solution

Positioning statement

Details on a target market and market segmentation

Market analysis

SWOT analysis
Details on competing products or services
Discussions on differentiation from competition
discussion on market trends based on research

New product development process summary

Details on the process used to develop this hypothetical product
Discussion on how concept/product could be tested

Marketing strategy

Provide an overview of the planned marketing and advertising strategy
Provide more specific details and discussions on one of the following:

Integrated marketing communication plan
Logistics and distribution to include reverse logistics