Summary:
 Summary:
Professional Assignment 2 “ CLO 3, CLO 7, CLO 8
Please prepare a minimum of four (4) pages of APA formatted report that analyzes the search engine industry and Googles competitive position in the industry. Your report should include:

A Five Forces analysis
A list of industry driving forces and key success factors 
A SWOT analysis and financial analysis for Googles performance between 2009 and 2019. 

Also, please recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success:

Its smartphone business 
Cloud computing 
Entry into emerging markets 
Other recent ventures. 

You should also provide a recommendation concerning any potential ethical lapses at the company. Your recommendations should be specific and supported with facts from your analysis. (You should utilize the financial ratios presented in the Appendix of the text as a guide in doing your financial analysis of the company.)
*Please refer to the Grading Criteria for Professional Assignments in the University Policies for specific guidelines and expectations.
 
Please prepare a minimum of four (4) pages of APA formatted report that analyzes the search engine industry and Googles competitive position in the industry. Your report should include:

A Five Forces analysis
A list of industry driving forces and key success factors 
A SWOT analysis and financial analysis for Googles performance between 2009 and 2019. 

Also, please recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success:

Its smartphone business 
Cloud computing 
Entry into emerging markets 
Other recent ventures. 

You should also provide a recommendation concerning any potential ethical lapses at the company. Your recommendations should be specific and supported with facts from your analysis. (You should utilize the financial ratios presented in the Appendix of the text as a guide in doing your financial analysis of the company.)
*Please refer to the Grading Criteria for Professional Assignments in the University Policies for specific guidelines and expectations.