Case: Im an Owner of a Professional Sports Team!
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? Case: Im an Owner of a Professional Sports Team!
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Due Date: January 17 Goal and Purpose
The goal of this assignment is to analyze a form of business ownership.
Directions Read the following case (taken from Chapter 4 of our textbook). You are welcome and encouraged to do additional research of your own.
Many of the richest individuals have added professional sports teams to their own portfolios. Paul Allen owns the Seattle Seahawks after founding Microsoft, and another Microsoft alumnus, Steve Balmer, now owns the Los Angeles Clippers. They, like most other owners of sports teams, including Shahid Khan (Jacksonville Jaguars), Jerry Jones (Dallas Cowboys), the Rickets family (Chicago Cubs of Major League Baseball), and Geoff Molson (Montreal Canadiens of the National Hockey League), all have corporate structures that operate as for-profit organizations. There is one exception to the corporate structure, however.
The Green Bay Packers are unique among North American sports teams in that they are a community- owned not-for-profit. They do have shareholders, but the shareholders have limited rights and most shares are bought so that fans can claim ownership and use the stock certificate as a piece of pride of ownership in a unique community treasure. The shares do not pay dividends, and any proceeds from any possible sale or liquidation of the team go to a charity, not the shareholders. This system, plus transfer restrictions and a cap on the number of shares that any single individual can own, ensures that the team remains in public hands and will never leave the city of Green Bay.
Every shareholder in the Green Bay Packers received a ballot for electing the teams board of directors, who then select an executive committee of seven individuals who will meet with chief executive officer Mark Murphy, a former NFL player who also served as the athletic director at Northwestern University prior to joining the Packers. Murphy is charged with hiring other leadership positions, such as the general manager, who then hires the head coach, who is charged with hiring the assistant coaches.
1/11/2021 ? Case: Im an Owner of a Professional Sports Team!
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So, what are the negatives to what seems like a perfect organizational structure? Many owners in other cities are able to price their tickets to the market and also able to create revenue streams from corporate advertising in the stadium as well as stadium-naming rights. The Packers have some of the lowest- priced tickets in the league despite 80,000 requests on their season ticket waiting list. Also, teams in other cities can negotiate with the city, county, and other government agencies for subsidies and tax breaks for building new stadiums and use the threat of a move to another city as a bargaining chip. For instance, the St. Louis Rams and San Diego Chargers recently moved to Los Angeles while the Oakland Raiders will soon call Las Vegas home.
Another potential drawback is that the organizational structure of the Packers restricts the ability to make organizational changes such as changing the general manager or head coach quickly if things are going badly. Luckily for the Packers, this has not been much of a problem lately having had success with star quarterbacks such as Brett Favre and Aaron Rodgers!
Submission Instructions In the textbox, answer the following questions:
1. Is the not-for-profit form of business organization appropriate for the Green Bay Packers? Why or why not?
2. Why has this form of ownership not been replicated in other cities? 3. What are the limitations and constraints that this form of business has on the operations of the Green
Bay Packers?
Grading and Feedback Please view the rubric for a description of the grading and points. Please use proper spelling and grammar. The total word count of your response should be at least 300 words (total, not per question). You are welcome to write more if you choose.
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Im an Owner of a Professional Sports Team!
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Sources: Ted Thompson Has No Obligation to Communicate, Total Packers, https://www.totalpackers.com, August 8, 2017; Green Bay Packers website,
Packers Hall of Fame to Host Shareholders: A Story of Resilience, Community and Pride, http://www.packers.com, June 23, 2017; Mike Florio, Packers
Ownership Structure Works Well, Until It Doesnt, NBC Sports, http://profootballtalk.nbcsports.com, November 26, 2016; Green Bay Packers Shareholder
on What Its Like to Own an NFL Team, Sporting News, http://www.sportingnews.com, September 30, 2014; Ken Reed, Green Bay Packers Ownership
Structure Remains Ideal, League of Fans, http://www.leagueoffans, April 6, 2012; Karl Taro Greenfeld, The Green Bay Packers Have the Best Owners in
Sports, Bloomberg Businessweek, https://www.bloomberg.com, October 20, 2011v
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Business Form
Is the not-for-profit form of business organization appropriate for the Green Bay Packers? Why or why not?
10 ?? Full Points
The question was answered in full with a detailed and well-thought response.
5 ?? Partial Points
The question was answered but could use more detail.
0 ?? No Points
The question was not answered.
Replication
Why has this form of ownership not been replicated in other cities?
10 ?? Full Points
The question was answered in full with a detailed and well-thought response.
5 ?? Partial Points
The question was answered but could use more detail.
0 ?? No Points
The question was not answered.
Limitations
What are the limitations and constraints that this form of business has on the operations of the Green Bay Packers?
10 ?? Full Points
The question was answered in full with a detailed and well-thought response.
5 ?? Partial Points
The question was answered but could use more detail.
0 ?? No Points
The question was not answered.
Spelling, Grammar, and Word Count 10 ?? Full Points
The assignment was at least 300 words (in total) with correct spelling and grammar.
0 ?? No Marks
The response was either under the required word count and/or had spelling and grammatical errors.
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