Coburn, G (2015). A Psychological Analysis of Behavioral Consumerism: Advertising, Decision-Making, and its Implications for Retailers. CMC Senior Theses. Retrieved from   http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2070&context=cmc_theses
Heinberg, R. (2014). The brief tragic reign of consumerism… and the birth of a happy alternative. Fellowship, 78(1-3), 28-31. Retrieved from Proquest Central from the Touro Library
Kostadinova, E. (2016). Sustainable Consumer Behavior: Literature Overview. Economic Alternatives, 2, 224-234. Retrieved from http://www.unwe.bg/uploads/Alternatives/Elena_9_ALTERNATIVI_br2_2016-en.pdf
The RSA (2016). Frank Trentmann on Consumerism [Video file]. Retrieved from https://www.youtube.com/watch?v=BK036Fei1gI (22:26)

question 1. After reviewing the assigned materials, explore the various advertizing, social and psychological factors that contributed to the rise of consumerism in the 20th century 

question 2 2a. After reviewing the assigned materials, elaborate on 4 key recent psychology related research findings about sustainable consumer behaviors.
2b. Compare and contrast the impact of consumerism versus sustainable consumer behaviors in your own life. Please provide specific examples.