BBA 407: Company Strategic Assessment Assignment

Company Strategic Assessment : (due on or before Dec. 3, 2020—upload on Blackboard under discussion forum).

· Please select a US public company (listed on a US Stock Exchange which files annual 10-K) to answer the following questions about the Company:

· Mission, Vision and Value Statements

· Major products and services, and geographic locations of its customers

· Porter’s Five Forces/Factors Analysis

· SWOT Analysis

· Business Level Strategies

· Citation of Sources for the information above in APA format

· Please note that the writing should be in your own words (not copied from any source or person—copying will lead to automatic grade of F for the course).

· No more than three typed pages (not including citations, single space, size 12, times new roman font, and normal margin.

· at least 6 citations (not counting the course textbook) formatted in APA style – see http://www.apastyle.org/.

· free of grammatical and spelling errors, easy to read and organized as shown in the grading rubric below.

If the above directions/criteria are not followed you will also lose points.

Company Strategic Assessment grade will be based on the following rubric and should be provided in the order shown below:

Mission, Vision and Value Statements

1 pt.

Major products and services, and geographic locations of its customers, and competitors

1 pt.

Porter’s Five Forces Analysis—with discussions of factors affecting (Fig. 4.8, p. 131):

(i) Rivalry among Competing Sellers

(ii) Threat of Entry

(iii) Competition from Substitute Products

(iv) Bargaining Power of Suppliers

(v) Bargaining Power of Buyers

5 pts.

SWOT Analysis—list at least 4 each (in + format, see Figure 5.5, p. 168):

Strengths

Weaknesses

Opportunities

Threats

Ensure that the SWOT is as precise as possible using numbers if applicable.

4 pts.

Business Level Strategies with explanation using company examples (Fig. 7.3, p. 228)

2 pts.

Citations with at least six sources (not counting the textbook, and one citation must be the most current 10-K) formatted in APA Style see http://www.apastyle.org/