Organizational culture is a pattern of shared norms, rules, values, and beliefs that guide the attitudes and behaviors of its employees. Observable culture refers to the components seen in an organization, such as dress, structures, behaviors, and artifacts. Unobservable culture consists of the components that lie beneath the surface, such as company values and assumptions. A keen understanding of the dynamics between culture, decision-maker personalities, and attainment of desirable organizational outcomes is necessary for contemporary business leaders.

Part 1
Read carefully Examining the Evidence: Organizational Culture and Firm Performance? found in Chapter 14 of the Neck et al. textbook. For the discussion:

Assess how and why leaders personalities and organizational culture affect firm performance? (make sure to base your assessment on scholarly and practitioner literature, not just your opinion)
Evaluate best practices, as identified in the business literature, for decision-makers to leverage organizational culture for a competitive advantage