BUA 3345: Final Project Guidelines and Grading Guide

Overview
The final project for this course is the creation of a ?PEST Analysis Report.

For your final project in this course, you will conduct an in-depth analysis of how a CHINA’S geographic, political, economic, socio-cultural, and technological (PEST) environment affect the business practices of the country. You will evaluate this country’s business environment in a presentation and 10- to 12-page paper with proper citation.

In this assignment, you will demonstrate your mastery of the following course outcome:

Evaluate a foreign location for business viability.

Prompt
You will select a country that you would like to research using this scenario for your Final Project: PEST Analysis Presentation and Report.

You will assume the following scenario as you research your country:

You have been hired as an expert international business consultant by Global Inc. Global Inc. has business units involved in a wide

range of products, including such things as heavy industrial machinery; consumer products; and banking and financial services. Although the firm has expanded over the years into other countries, some serious blunders have been made as a result of not understanding the business practices of the countries they were operating in. Global Inc. is now going to make a major, multi-line expansion into another new country. This project is extremely important to the firm, and if successful, will serve as a model for future international expansion. Because of its current financial position, the firm simply cannot afford to make a mistake.

Dr. Vaidya, Senior Vice President of the international operations of Global Inc., has come to you and requested an in-depth analysis of the country’s business practices to be reviewed by Global Inc. management as they proceed in their decision-making.

For? Part II ?of your final project, you will conduct a PEST analysis and submit a written report of your findings.

To successfully complete the PEST analysis report, you are not limited to the specific factors listed below, but you should focus the majority of your analysis in the following areas:

I. Introduction and Geography ?(no more than two pages)

A. Describe the country’s location, population, and main spoken language(s)

B. Briefly explain the country’s history

C. Describe the geographic environment. (For example: What is the general topography that might impact transportation? Where are the main ports or is it landlocked between other major nations? etc.)

II. Political Environment

Analyze how the following factors affect the country’s business practices:

A. Political stability

B. Tax policies

C. Contract enforcement laws

D. Employment laws

III. Economic Environment

Analyze how the following factors affect the country’s business practices:

A. Economic growth

B. Interest rates and monetary policies

C. Unemployment policy

D. Inflation rates

IV. Socio-Cultural Environment

Analyze how the following factors affect the country’s business practices

A. Income distribution

B. Demographics, population growth

C. Work/career attitudes, entrepreneurial spirit D. Education

V. Technological Environment

Analyze how the following factors affect the country’s business practices

A. Government research spending

B. New inventions and development

C. Energy use and costs

D. Changes in internet usage

VI. Conclusion

Evaluate the country’s potential as a business location for the company described in the final project assignment

Final Product Part II?: ?PEST Analysis Report

In Module 7, you will submit a written report of your PEST analysis. In this report, you will synthesize the information gathered for the milestones to support an in-depth PEST analysis of how the country’s geographic, political, economic, socio-cultural, and technological environment affect its business practices, and you will evaluate its viability for expanding a business in that country. It should be a complete, polished artifact containing all ?of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. ?This assignment will be graded using the Final Product Part II rubric.

Requirements of Final Product Part II: PEST Analysis Report:

Your PEST analysis written report must be between 10 and 12 pages in length, double-spaced (no extra spaces between paragraphs or sections), using Times New Roman 12-point font, with 1-inch margins on all sides. The cover page, table of contents, appendices (graphs, pictures, large tables, etc.), and the reference page(s) are not included in the 12- to 20-page limit. Pages must be numbered, and sections should ?NOT? start on a new page. It should be a complete, polished artifact containing ?all ?of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. ?This assignment will be graded using the Final Product Part II rubric.

Instructor Feedback?: Students can find their feedback in the Grade Center.

Final Product Part II:

Critical Elements

Exemplary ?(100%)

Proficient (85%)

Needs Improvement (55%)

Not Evident (0%)

Value

Introduction and Geography

Demonstrates a sophisticated knowledge of international business through the description

of the country’s location, population, main languages spoken; history; and geographic environment.

Describes the country’s location, population, main languages spoken; history; and geographic environment.

Describes the country’s location, population, main languages spoken; history; and geographic environment, but lacks in detail or clarity, or contains inaccuracies.

Does not describe the country’s location, population, main languages spoken; history; or geographic environment.

15

Political

Environment

Demonstrates a sophisticated knowledge of international business through the analysis of how political stability, tax policies, contract enforcement laws, and employment laws affect the country’s business practices.

Analyzes how political stability, tax policies, contract enforcement laws, and employment laws affect the country’s business practices.

Analyzes how political stability, tax policies, contract enforcement laws, and employment laws affect the country’s business practices, but lacks in detail or clarity, or contains inaccuracies.

Does not analyze how political stability, tax policies, contract enforcement laws, or employment laws affect the country’s business practices.

15

Economic

Environment

Demonstrates a sophisticated knowledge of international business through the analysis of

how economic growth, interest rates and monetary policies,

unemployment policy, and inflation rates affect the country’s business practices.

Analyzes how economic growth, interest rates and monetary policies,

unemployment policy, and inflation rates affect the country’s business practices.

Analyzes how economic growth, interest rates and monetary policies,

unemployment policy, and inflation rates affect the country’s business practices, but lacks in detail or clarity, or contains inaccuracies.

Does not analyze how economic growth, interest rates and monetary policies, unemployment policy, or inflation rates affect the country’s business practices.

15

Socio-cultural Environment

Demonstrates a sophisticated knowledge of international business through the analysis of how income distribution; demographics and population growth; work or career attitudes and entrepreneurial spirit; and education affect the country’s business practices.

Analyzes how income distribution; demographics and population growth; work or career attitudes and entrepreneurial spirit; and education affect the country’s business practices.

Analyzes how income distribution; demographics and population growth; work or career attitudes and entrepreneurial spirit; and education affect the country’s business practices, but lacks in detail or clarity, or contains inaccuracies.

Does not analyze how income distribution; demographics and population growth; work or career attitudes and entrepreneurial spirit; or education affect the country’s business practices.

15

Technological Environment

Demonstrates a sophisticated knowledge of international business through the analysis of how government research spending; new inventions and development; energy use and costs; and changes in internet usage affect the country’s business practices.

Analyzes how government research spending; new inventions and development; energy use and costs; and changes in internet usage affect the country’s business practices.

Analyzes how government research spending; new inventions and development; energy use and costs; and changes in internet usage affect the country’s business practices, but lacks in detail or clarity, or contains inaccuracies.

Does not analyze how government research spending; new inventions and development; energy use and costs; or changes

in internet usage affect the country’s business practices.

15

Conclusion

Demonstrates a sophisticated knowledge of international business through the evaluation of the country’s potential as a business location.

Evaluates the country’s potential as a business location.

Evaluates the country’s potential as a business location, but lacks in detail or clarity.

Does not evaluate the country’s potential as a business location.

15

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format. References are cited in APA style, 6th ed.

Submission has no major errors related to citations, grammar, spelling, syntax, or organization. References are cited in APA style, 6th ed.

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas; or references are not cited in APA style, 6th ed.

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas. References are not cited.

10

Comments

Earned Total

100 %