Written communication skills
BCO 113 WRITTEN COMMUNICATION SKILLS MID-TERM ASSESSMENT 2020 Task brief & rubrics

Task

· Individual written Assignment

· There are three texts and three tasks for each task. Answer ALL Questions. Formalities account for 10% of the grade

Formalities:

· Wordcount: 750 – 800words

· Cover Page and Table of Contents are excluded from the total word count.

· Font: Arial 10 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography need to be in the Harvard citation style.

· Format: PDF file

Release date: Friday 13th of November 2020, 00:00 CEST

Submission: Sunday 15th of November 23:59 CEST – Via Moodle (Turnitin)

Weight: This task is 40% of your total grade for this subject.

It assesses the following learning outcomes:

Outcome

O2 demonstrate familiarity with different writing formats in business communication and apply this in practice

Read the texts below.

1) Evaluate the texts below commenting on the positive and negative aspects(50-100 words)

2) Rewrite the texts (100-150 words each text)

3) State a) the audience and b) the purpose of the communication (50 words)

A

To ALL Employees!!!

We regret that we must draw your attention to company policy regarding punctuality and scruffiness. We have noticed many of you slacking about and customers have complained that people are often chatting to each other instead of being served. We have also notice that people are leaving without shutting down computers abnd as a result we have seen just how much company time is being wasted on visiting sports websites, Facebook and other non-work-related activities. Times are toughand we should ALL be on the ball ALL the time. From now oon anyone caught in untowards behavior will be given a warning. Three warnings could have serious consequences. I am attaching a copy of the internal company chárter with all your rights and rules. Please read this immediately. Once again we are sorry this is happening and hope you will follow all the rules from no won.

B

This report is about the terrible decline in sales experienced in the third quarter of 2020. We all know that the pandemic is noticeable and also that the US elections and campaign have been having a serious affect on the economie.

The report concludes that unfortunately the inefficient sales team and secrecy of the financial department gave the result that this quater has been disasterous, much more bad that our most negative night,mares.

So that this does not happen never again the report recommends we are redesigning the communication flow and transparency. A repiit event of this kind would be an absolute disaster for the company!!! We are allready receiving calls from our creditors about the situation. Bad news travels fast so we ned to act now.

C. Dear ABC Customer Service

The other day I was called by one of your salesmen about our recent order Nr V 02348. The order is late, very late and this delay is causing us problems with our own customers. The salesman was rude and impossible to understand on account of having a thick foreign accent. When we agreed to work with you, you promised us a superior after-sales service. We have not seen any such service thus far. If you do not improve the service, we will need to reconsider further business with you. Please get in touch as soon as possible and give us a solution.

If you have any more problems to draw our attention to, please do not hesitate to get in touch.

Yours sincerely

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Identification of key concepts, task completion, Knowledge & Understanding (30%)

The student identifies all relevant key concepts and demonstrates superior understanding of them

The student identifies most key concepts and demonstrates good understanding of them.

The student identifies some relevant key concepts fairly well and demonstrates some understanding them (although some are lacking).

The student identifies few key concepts and demonstrates marginally inadequate understanding of them (several may be lacking or irrelevant).

Formatting and Application (30%)

The student uses the correct formatting for the purpose and audience of the business message.

The student uses mostly the correct formatting for the purpose and audience of the business message with a few errors.

The student uses some of the formatting. The purpose and audience of the business message are not fully considered

The student attempts to format, but there are significant errors. The purpose and audience of the business message are not made relevant

Strategy (20%)

The student uses the correct messaging strategy for the specific business situation.

The student shows evidence of understanding the messaging strategy

The student makes some attempt to use a messaging strategy

The student makes little attempt to apply a messaging strategy

Application of effective writing techniques (20%)

Clearly applies the relevant writing technique using appropriate language and the answer is coherent and uses correct grammar.

Applies the relevant writing technique. Some errors in language use, coherence and / or grammar and spelling

Attempts to apply the relevant writing technique. Errors in language use, coherence and / or grammar and spelling

Uses the incorrect writing technique and has many errors in language, coherence, grammar and spelling