1. Discussion: Accounting for leaders: 2 page references in APA format:
For the week eleven discussion board I would like you to take a look at a company website of your choice. The company must be publicly traded. Explore their website to learn more about the company. After researching the company answer the 4 questions listed below. Be sure to provide specific details in your post that you found on the website for the company you chose. Be sure to provide a link to the website of the company you chose to use for this assignment.
1. What do you think are the company’s overall, long term goals?
2. Develop a balanced scorecard. Include two to five measures in each of the scorecard’s perspectives.
3. How would the balanced scorecard affect the way managers develop the company’s strategy?
4. Explain the concept of lead and lag measures in the context of the scorecard you developed.
Text book: Managerial Accounting: Creating Value in a Dynamic Business Environment 12e (Hilton/Platt) McGraw-Hill (2019)
2. Discussion2_Marketing Strategies: 2 page references in APA format use text books as references:
Analyze the differences between demand- and supply-based pricing strategies Describe the relationship between marketing strategy and pricing strategy Analyze the impact of environmental factors on pricing strategies
What are some of the difference between demand influences and supply influences on our pricing decisions? After reviewing this weeks resources and your research, consider the challenges marketers face as they seek to balance supply and demand. Increased prices typically result in lower demand and vice versa. However, this is not always the case. Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.
Text book: Peter, J. P., & Donnelly, Jr., J. H. (2019). A preface to marketing management (15
th ed.). Columbus, OH:
Irwin/McGraw-Hill.
A Preface to Marketing Management (textbook) by Peter and Donnelly
A Preface to Marketing Management (textbook) by Peter and Donnelly
Chapter 11: “Pricing Strategy”
Three Ways Companies Decide the Price of a Product
https://www.businessinsider.com/3-powerful-pricing-strategies-businesses-should-always-consider-2013-10
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