Mystic Monk Coffee. (2018). Mystic Monk Coffee. Retrieved from https://www.mysticmonkcoffee.com/ 

Determine the vision and mission of the company.
Make sure you emphasize the general description of the organization, its core, and non-core business values, any specific ethical, social or environmental values the company is known for.

A successful paper will include the following:

Create a general description of the organization,
A summary of those Vision and Mission statements.
A definition of what is core and non-core to that company
A list of special values associated with that company.