Key Assignment
Part 1
Develop Customer Satisfaction and Product Guarantee Plan for the product that you selected in Unit 1.
Your plan will include the following:
Section I: Company and Brand Information
Section II: Product Pitch Script
This section will optimize the perfect pitch for selling your brand.
It includes features and benefits of the product.
Section III: Cross-Selling and Promotional Opportunities
This section will examine and recommend 2 complementing products for your brand, relevant to the customers lifestyle, to build brand awareness and loyalty.
Develop 1 promotional campaign for selling these complementing products.
Part 2
Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 14. Add this information as Section IV of the plan.
Final Key Assignment Sections
Section I: Company and Brand Information
Section II: Product Pitch Script
This section will optimize the perfect pitch for selling your brand.
It includes features and benefits of the product.
Section III: Cross-Selling and Promotional Opportunities
This section will examine and recommend 2 complementing products for your brand, relevant to the customers lifestyle, to build brand awareness and loyalty.
Develop 1 promotional campaign for selling these complementing products.
Section IV: The Product Promise and Guarantee
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