Book reference: Burns, A. C., & Bush, R. F. (2012). Basic marketing research (3rd ed.). Prentice Hall. https://online.vitalsource.com/#/books/9780133468977 
QUESTION 1

Explain why sugging and frugging are bad for marketing researchers.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 
QUESTION 2

What are marketing, marketing concept, marketing strategy, and marketing research? Explain the role of marketing research in the process of marketing management, marketing concept and marketing strategy.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 
QUESTION 3

Describe two examples of the types of studies in each of the four classes of marketing research studies provided in the first chapter of our textbook. Use the CSU Online Library to find more information.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 
QUESTION 4

What is the advantage in a firm having its own formal marketing research department? Explain three different ways such a department may be internally organized.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 
QUESTION 5

What are four challenges to the marketing research industry?

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.