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IB315: Business Plan Requirements

IB315: Business Plan Requirements

Business Plan Requirements
Business Plan       Pages       Section Header          Summary 
Part I                        1                 Purpose                      Why has the plan been written?

Part II                        1                 Table of Contents        Table of contents

Part III                       1                Executive Summary     This is short and concise. It covers the principal     points of the report, and is prepared after the plan has been written.  

Part IV                      ‰¥7                 Introduction               Introduction “ what product and foreign country did you select and why  
                                                     Situational Analysis    Describe the product to be exported. Present a brief history of the country as it relates to its origins and trade history                                                     
                                              
                                                     Cultural Overview        The norms, practices, social structure, etc. that   may aid (or hinder) the reception of your product
Consumer attitudes toward product
Educational levels; ability to comprehend instructions, ability to use product
Languages; labels, instructions
Political Environment
An overview of the governance structure of the country along with any legal-political forces
Certain required or prohibited features 
Label and packing requirements
Export Marketing Plan
Long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
Economic Decelopment
How developed the country is, and how this will influence the success of your product
Purchasing power
Wages
Infrastructure
SummarySummary
Part V                  2 pages                     References
Note: For further details regarding the components of your Export Business Plan, please see pages 468-469 of your textbook.
Formatting Requirements

Your paper must be in APA format to include:

The use of headings and subheadings
Times New Roman 12-point font
1 inch margins
Paragraphs with a minimum of at least 5 sentences
The first line of each paragraph should be indented 1/2 inch

Anything less than the content length stated above is not sufficient coverage of content and will result in a substantial reduction in grade.

At least one to two reference (or works cited) pages.
References must be no older than 5 years.

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