Company Analysis ( 250 words)
Visit the New Balance website: www.newbalance.com (Links to an external site.) and review the companys information. 
Answer the following questions in an essay format below.

From your assessment of New Balance, identify and describe in detail at least one of Porter’s generic competitive strategies New Balance has been using. From your evaluation, what are some of your recommendations for New Balance to be more competitive in a global market?
Assess New Balances opportunities and threats; provide a plan for implementing at least two opportunity strategies and addressing two current threats youve identified. Explain how those opportunities and threat strategies will positively affect New Balances business operations.

!! IMPORTANT !!
In this activity, you will research the New Balance Company and write an essay ( Link below)
Link for write an Essay= “https://ernie.erau.edu/Departments/vcl-online-resources/essay/Pages/Default.aspx”
 based on the concepts learned this week. Your essay should be double-spaced, at least 250 words, and adhere to APA guidelines there is a link below.
 !! Ensure you have a cover page, introduction, body, and conclusion for your essay !!
Link for APA Guidelines= https://idd.erau.edu/COB/COB_Writing_Style_Guide_APA_Manual_7th_Edition.pdf