Choose an existing product or service (not the same as your Course Project), and write a one-page summary that answers the following four questions.

Who are the target customers?
What do the target customers want?
What other products, companies, or disruptive technologies is it competing with?
Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?

Please follow APA 6th edition guidelines (located in the Course Project Overview), including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.
Submit your assignment as a Word document.