1. Discussion1_Accounting for leaders: 2 page references in APA format:

Please do some research on top down vs bottom up budgeting? In your post describe the differences between each of these styles of budgeting. Then describe the advantages and disadvantages of each. Then I would like you to state which method you would employ if you were able to choose the method at a company you worked for. Why did you pick the method that you did?

Text book: Managerial Accounting: Creating Value in a Dynamic Business Environment 12e (Hilton/Platt) McGraw-Hill (2019)

2. Discussion2_Marketing Strategies: 2 page references in APA format use text books as references:

Describe the importance of marketing intermediaries Reading: Peter & Donnelly, Ch. 10 Analyze channels of distribution describe the differences between wholesale and retail distribution strategies what are some of the ways we can manage the distribution channel? After reviewing this week’s resources and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a product you personally use? Be sure to explain your reasoning behind your selections.

Text book: Peter, J. P., & Donnelly, Jr., J. H. (2019). A preface to marketing management (15

th ed.). Columbus, OH:

Irwin/McGraw-Hill.

A Preface to Marketing Management (textbook) by Peter and Donnelly